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JOICO Blonde Life Violet Shampoo

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JOICO Blonde Life Violet Shampoo 10.1 fl. oz

Cool, Bright Blondes

A brilliant brass neutralizing cleanser free of SLS/SLES Sulfates that instantly banishes undesirable yellow tones so cool blondes stay nice and icy

How to Use : Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.